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Posted inOpinion

Essence isn’t just facing organizational problems—it’s having an identity crisis

When Essence Communications rebranded its flagship event as the Essence Festival of Culture, it may have seemed like a harmless update. But in a city like New Orleans, where culture is lived—not marketed—that change said more than they likely intended. It marked a shift—away from something rooted and spiritual, toward something packaged, curated, and increasingly […]