We put your brand in front of one of the most engaged and influential audiences in the New Orleans region. By supporting The Lens through underwriting or sponsorship, your company will be closely associated with fostering a healthy civic dialogue and contributing to our community.
Show our audience how much you care about the city where you do business. Your support helps us continue to produce high-quality journalism in the public interest.
Lens readers are civically active, politically astute residents and supporters of New Orleans. They have a passion for being informed and actively engaged with where they live, and are deeply involved members of the community. Together we are making a difference.
- Unique website visitors* = 28,000
- Page views* = 57,000
- Time on page = 1:30
- E-newsletter subscribers = 4,000+ with a 20 percent open rate
- Twitter followers = 17,000+
- Facebook likes = 5,000+
*Monthly averages from two-year period, ending June 30, 2017
Underwriting and sponsorship options
The Lens is committed to finding the right option for every company based on your goals and your budget. The following are examples of sponsorship opportunities:
- General underwriting: logo display on The Lens’ website and in email newsletters
- Event sponsorship: attach your brand to one of our many events
- Lens projects, including our Vault open data initiative, which features a real-estate sales tracker and a live election map during city and state elections
Annual corporate membership
If your businesses is looking to support The Lens with a modest investment that still offers exposure, consider a corporate membership. With membership levels for businesses of different sizes, The Lens offers the following benefits:
- Mention and recognition at Lens events
- Recognition in Lens email newsletters
- Recognition on The Lens website
- Listing in annual report
- Advance notice and discounted pricing of event and project sponsorships
Get in touch
If you are interested in becoming an underwriter, sponsor or corporate member, please contact Nicholas Peddle at npeddle@TheLensNola.org or (504) 345-8356.
Political advertising policy
The Lens does not endorse candidates for political office. We do accept political advertising, as a business transaction, from all candidates for any office, as well as related organizations, or organizations involved with ballot initiatives. We accept these not to express the views of The Lens, but to help pay the costs of publishing.
The Lens recognizes that political advertising can and does inform voters, and our editors are committed to fairness and freedom of expression. We follow generally accepted journalistic policies, and all candidates have equal opportunities to advertise. As a neutral platform, we welcome political advertisements regardless of the political views they represent.
Any advertisement is considered political if it involves a political figure, party or government issue, regardless of whether an election is taking place.
The Lens reserves the right to accept or decline any advertisement. The Lens will decline advertisements that it knows or believes to be misleading, inaccurate, fraudulent or illegal, or that fail to comply, in The Lens’ sole discretion, with its standards of decency, taste or dignity. The Lens reserves the right to remove any messages that we deem are inflammatory, libelous or in bad taste.
Like all quality publishers of original journalism, The Lens maintains a clear separation between news and advertising content. Advertising that attempts to blur this distinction in a manner that, in The Lens’ sole judgment, confuses readers will be rejected.
We will not accept advertisements that attack an individual’s personal life. Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible. The Lens reserves the right to ask for verification of claims made in political advertising. Political ads must not include accusations or attacks relating to an individual’s personal life. The distinction and decision will be made solely by the management of The Lens.
If the advertisement solicits political donations, the text must clearly state that donations are not necessarily tax-deductible.
All political advertisements must include all information required by local, state and federal law, and the advertiser is solely responsible for compliance.
Each advertiser is limited to one of the available leaderboard spots, and two each in the sidebar spot or skyscraper spot.
We shall place, at no charge, this disclaimer on all political advertising, with a link to this policy: “The Lens does not endorse political candidates. Click here for political-advertising policy.”